E2BUSINESS CONSULTING, cabinet de conseil en transition digitale vient de publier le classement des sites web e-commerce les plus visités durant le mois de janvier 2021.
Prenant comme indice de référence le nombre de visites mensuelles pour chaque site fourni par la plateforme «Similiarweb», ce classement révèle que c‘est Jumia, l’Ali Baba africain, qui se classe en pole position avec un nombre de 1 650 000 visiteurs. Il est suivi par les sites Mytek et Tunisianet, tous deux spécialisés dans la vente de matériel informatique et de téléphonie mobile qui ont réussi à atteindre respectivement 1050 000 et 690 000 visites.
En 4ème position de classement, on retrouve l’opérateur privé Ooredoo qui a réussit à attirer 573760 visiteurs.
Baity.tn, site spécialisé dans la conception et la vente de meuble et d’articles de maison arrive à la 5ème place de ce classement avec 382280 visiteurs.
Parmi les 20 sites répertoriés, on retrouve des fournisseurs d’accès (Topnet, 6e), Décathlon, entreprise de vente de fournitures de sport (17e) ou encore Merkado, site de vente généraliste qui vient de faire son entrée dans le classement (8e).
On remarque, également, que le SEO demeure la principale source d’acquisition de trafic pour le e-commerce, que «Prestashop» est le CMS le plus utilisé pour ces plateformes et enfin, que l’e-commerce continue de progresser malgré le contexte économique et la crise sanitaire du Covid-19.
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